THE UNDERGROUND GAMES COMPANY
7800 Woodman Avenue, #57
Van Nuys, CA 91402
June 5, 2000
For Immediate Release
TRAFFICKING BACK IN CIRCULATION!
North Hollywood, CA - It s back!
TRAFFICKING, the notorious and controversial board game
of the mid-eighties - essentially banned in America during Nancy
Reagan s infamous "Just Say No" reign - is back in
circulation and now available for $24.99 (plus shipping) exclusively
"It s a fine day in the history of
our company," beamed Spaced Earthling, President of the
Underground Games Company.
TRAFFICKING is a role-playing board game
that spoofs the cannabis trade. The game features eight dealers
- Reefer T. Johnstone III, Janet Planet, Zerox Roachoid, Sonny
Sgurd, Stephie "Honey Oil" Slick, Biff Spliff, D.J.
Stoner and Fast Eddie Toke c pitted against a dedicated, hard-nosed
Narcotics Officer, Lieutenant Dick Gumshoe. The object of the
game for the dealers is to become the "Traffic King",
that is to be the first dealer to sell a kilo of marijuana (36
ounces or "lids") before being BUSTED by the Narc.
Should the Narc succeed in busting all the dealers before any
sells a kilo, the Narc wins the game.
The Underground Games Company has pegged
hometown rock radio station Q-107 in Toronto as the lead media
outlet for its latest marketing foray. Two thirty second radio
spots featuring the voices of various Trafficking characters
will highlight an ad campaign that s scheduled to begin on Sunday,
June 11, 2000. The spots will air as part of a sponsorship package
with the station's Psychedelic Sunday Show hosted by Andy Frost.
As a game created and initially marketed
in Canada in 1983, the Underground Games Company saw sales of
TRAFFICKING, slowly but surely top the 10,000 mark - a strong
barometer for continued success in other markets. Unfortunately,
the seriously conservative political mode of the United States
at the time was vigilantly opposed to a game that lampooned an
activity as socially disturbing as the buying and selling of
marijuana. In one instance, a games store in Riverside, California,
after ordering a dozen TRAFFICKING games, sent back the entire
shipment, yielding to a protest group promoting a boycott of
Although unavailable for years, the Underground
Games Company continued to receive a barrage (well..at times)
and out-of-the-blue requests for TRAFFICKING. In response to
the clamor, it was determined that the next production run of
the game would begin before the end of the century. On December
31, 1999, the latest TRAFFICKING movement was activated with
an 8,000 unit production run. Today, the games arrived at the
Underground Games warehouse in Pomona, California. Once again…it
is time… to… let the good times roll!!
For more information, contact firstname.lastname@example.org .